Ice Melt, Scrapers and HotHands - essentials you'll need for Jan-March weather!

Our Story

42 Years of Trusted Expertise

Bob Kramer founded United Marketing in 1978 when he noticed full service gas stations phasing out, recognizing a gap in distribution for general automotive items into the drug, grocery and convenience store markets. 

Jodi Kramer (VP) and brother JD Kramer (VP, Sales & Marketing) lead the UMI team into the 2020's with a strong focus on growth through an expanding customer base and by increasing share of existing customer item lists with superior-value products and unparalleled service levels.  UMI conducts business with a high level of integrity, and we've earned the respect of our vendor, distribution and retail partners by doing our job - and doing it right - for over 40 years.  

What We Do


A True Master Distributor

UMI stocks over 10,000 items from 100 brands in our Marion, IN distribution center, and we service/ship our customer DC's in 41 states. Combine any of those 10,000 items in case or pallet quantities to meet $2,000 Pre-Paid Freight coast to coast. Truckload drop ships direct from the factory available for seasonal load-in or trade show specials.  

We also handle e-commerce fulfillment for select vendor partners, allowing them a presence in these markets without the additional labor and infrastructure required to make it a successful in-house venture.  

Classes of Trade Currently Serviced

Grocery, Drug, C-Store, Automotive Jobbers, Hardware Distributors, Industrial Suppliers and select e-commerce organizations

How Can UMI Help You SIMPLIFY?

*Reduce your category management time

*Improve your brand and product selections by avoiding high direct-buy minimums

*Increase your inventory turns

*Assist with, or manage as your Category Captain, planogram development

*Offer seasonal displays and promotional offers on key items

*Offer a ONE-SOURCE solution for reclaims, defects and TPR's/Co-Op

*Trade Show participation with the top items/brands and displays for the season

*e-commerce fulfillment from a trusted vendor partner

*And still keep your retail pricing competitive